The Seelbach Hotel |
The
resurgence of bar-menus filled with classic cocktails served by well-educated
bartenders who have hundreds of books dedicated to the subject from which to
learn is only a thing of recent memory. There was a time not too long ago when
digging-up a classic recipe meant more physical dedication than simply visiting
a website database. In fact, that wasn’t even an option. The unearthing of a
lost cocktail took some collegiate-style research, long hours of reading,
personal interviews and a great deal of luck. Such is the case with the
Seelbach Cocktail, discovered and rebirthed by Adam Seger while employed at the
Seelbach hotel in Louisville. However even after its discovery placement back
on the menu at the Seelbach’s Rathskeller Bar, Adam kept the recipe a closely guarded
secret. After all, this was and would again be the hotel’s namesake and
signature drink.
Built in
1905 by two Bavarian brothers, Otto and Louis Seelbach, at the corner of 4th
and Walnut in Louisville, KY, the Seelbach Hotel was a culmination of thirty
years of dreaming and planning. Billed as the city’s only “fireproof hotel,” the
brothers spared no expense for this Baroque style hotel; importing bronze from
France and hardwood from the West Indies, along with Turkish Rugs and fine Irish
linen.
The hotel
very quickly gained widespread acclaim and was regarded as one of the grandest
hotels in the United States. Among the many notable guests – some of which
include FDR, Woodrow Willson, JFK, Al Capone, The Rolling Stones and Elvis
Presley - was F. Scott Fitzgerald who took inspiration from his stay at The Seelbach
for his novel the Great Gatsby.
When Seger
arrived at the hotel in 1993, he set himself on a path to research the grand
hotel’s long history. Along with the aid of an intern, he sifted through large
files of menus, notes and documents and eventually uncovered a curious mention
of the eponymous Seelbach Cocktail. With little information aside from the name,
Seger had to dig pretty deep to truly uncover the history of this drink. His
search eventually led him to Max Allen Jr, a third generation bartender.
The Rathskeller Bar at the Seelbach |
According to
Mr. Allen, his father spoke of the cocktail as the result of an accident and a
curious bartender. As the story goes, a couple was visiting the Rathskeller
from New Orleans, lets say, in the year 1910. He ordered a Manhattan and she a
glass of bubbly. The bartender stirred together a Manhattan in his mixing glass
but accidentally used triple sec instead of Italian Vermouth. When he opened
the bottle of sparkling, it started to bubble over. The closest thing to catch
the bubbles was the nearby shaker with the improperly made Manhattan.
After
correcting the mistakes at hand and serving the couple their requested drinks,
the bartender reached for the mixing glass containing the Manhattan with triple
sec and bubbles. He liked the mixture and with a few adjustments was born the
Seelbach Cocktail. The cocktail was the number one seller for the hotel until
it was edged out of first place a few years later by the more popular Mint
Julep. Eventually, prohibition edged both drinks along with many others further
into obscurity.
The recipe calls
for the drink to be built in a flute: 1 oz Old Forrester Bourbon, 1 oz Triple
Sec, 7 dashes each Angostura and Peychaud’s bitters, then topped with
sparkling. However, if mixed with spirits at room temperature this provides for
a tepid drink with flattening bubbles.
Seger says
when he re-launched the drink, he kept the recipe a secret. He would mix the
bourbon and triple sec along with the bitters in his office distributing it to
the bars in bottles marked “Seelbach.” The bars would keep the bottles chilled,
then pour the secret mixture into a flute and top with chilled champagne. If
building from scratch, it is recommended to give the bourbon and triple sec a
quick stir with ice before hand.
The
Seelbach’s recipe eventually came into public view with the printing of Gary
Regan’s “New and Classic Cocktails.” As Seger tells the story, “Gary Regan's
exact words to me in the lobby of The Seelbach when I told him the Seelbach
Cocktail story whilst he was working on 'New Classic Cocktails' (I agreed
to give him the recipe to publish as long as he kept it secret until the book
went to print) was, ‘I thought you were giving me a load of bull#{%?! Adam, but
now that I see the recipe with all the bitters, I know it is typical of the
period and makes sense’.”
In a pint
glass add
1 oz Old
Forrester 100 Proof Bourbon
1 oz Combier
Triple Sec
7 dashes
Angostura Bitters
7 dashes
Peychaud’s Bitters
Add ice and
give a quick stir to chill.
Strain into
a champagne flute and top with Champagne and add a lemon spiral.